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Truth in Beervertising

To kick of American Craft Beer Week, I wanted to share some awesome new videos that Breckenridge Brewery recently put out.

Their new “Truth in Beervertising” spots are being aired in Colorado as a little poke to the Big 3 who tout swirls, color-changing labels and triple-hopped yellow water. Although you won’t find these on your TV anytime soon, unless you live in Denver, but you can find them popping up all around the interwebs and through beer blogs, such as the KC Beer Blog (which is where I first saw the videos, but then started seeing them pop up in my daily marketing industry emails, like this).

Anyway, check them out and enjoy. They’re only 15 seconds long, so it’ll only take you a minute, literally, to watch. Oh, and don’t forget, May 16th-22nd is American Craft Beer Week, so be sure to try something new that doesn’t contain the name ‘Bud’, ‘Coors’ or ‘Miller’. There are plenty of great beers out there from the more than 1,800 designated ‘craft brewers.’

Cheers!

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Posted by on May 16, 2011 in Beer

 

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Old Clarence – Boulevard Brewing Co

UPDATE: Looks like I was only partially correct in my posting about this beer… and by partially, I mean not really close at all. I’ll blame Marla for that one!

I just received this message from Jeremy Danner, a brewer at Boulevard about the beer that is much, much more accurate than what I wrote: “Old Clarence is a Bully! Porter that’s been aged in a whiskey barrel. It’s named for Clarence “Mikey” Prince, one of the original brewery employees. The picture was actually taken by a friend of his named Sam Bustamante who works on our bottling line. It’s not from a movie, it was taken at his house. He’s not “in costume” as those are clothes he would regularly wear and that’s his personal gun. Let me know if you have any other questions about this beer.”

Original post, which is somewhat, or almost entirely, inaccurate. The acquisition story is true:

Although you’ll never see this on the shelf, I’d like to send a huge thanks out to Marla at Boulevard for this wedding present! (sorry for the crappy photo)

On Friday, April 29th, I had 20 of the 40 slots for the 1pm brewery tour for friends and family who were in town for my wedding. While touring the upper floor in the brewery, I ran into Marla, who runs events at the Brewery, and who was so helpful and gracious in allowing Amanda and I into the brewery a few months back for our engagement session with Matt O’Laughlin.

Anyway, while we were there, Boulevard was hosting one of their Brewmaster Luncheons. Marla was working the event, so I chatted her up for a little bit while we were on the tour… which was my eighth or ninth one, so I could basically give it by now. She asked about the upcoming wedding, not realizing it was the next day. We talk about how everything was all set and how most of the people on the tour that day were friends and family in for the wedding. After talking for a few moments, she told me to hold on and that she’d be right back. She stepped into the kitchen and came out a few minutes later with a cold bottle of something I had never seen before… Old Clarence.

Although we didn’t have much time to discuss the history of the bottle, she did inform me that the photo on the front of the bottle is of a Boulevard employee, Mike, who had recently passed away. She also noted that he had been in a movie, Old Clarence, which is where the picture came from… although I can’t find anything about the movie online, nor vet and other info about the beer, but I trust Marla that she’s not leading me astray… at least not too much!

Part of the reason that you won’t find anything about this beer online is that it was a special brew that was only made for employees of the brewery to commemorate Mike’s life and time at the brewery.It was also being featured at that day’s luncheon.

Although I haven’t opened it yet, I’m really looking forward to this special edition Porter. I’ll come back later once I pop ‘er open… which might be tonight!

 
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Posted by on May 13, 2011 in Beer

 

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Stone Brewing Co’s Greg Koch

During lunch I swung over to Royal Liquors on State Line and 103rd St. Greg was supposed to host a tasting and signing from 12-1p… I showed up right around 12 with no one in sight…

No worries, they were running 20 minutes late. So, I swung over to Taco Bell for something I’m sure I’ll later regret, then headed back to Royal to meet the man himself. I only chatted with him for a few minutes, as others were lined up to meet him and get their bottles signed. I did however get a few bottles signed, a signed DVD and this quick photo. Not bad for a lunch hour!

Tonight Greg will be at Flying Saucer and the Foundry, so be sure to catch up with him for dinner tonight. I’m hoping to make it to the Foundry and get a table before it gets too busy.

Welcome to Kansas City Greg. Glad you brought your beer!

Stone Brewing Co’s beers can be found at any liquor store worth visiting in Missouri. Royal Liquor and Lucas Liquor both have a large selection of Stone brews. Be sure to pick up an Arrogant Bastard while you’re there… it’s the #1 selling 22oz bomber on the market!

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Posted by on April 20, 2011 in Beer

 

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Boulevard… good for your Mother (Earth)

Note: this is Boulevard’s press release

Boulevard Celebrates Earth Day with “Green” Initiatives

Date: April 19, 2011

KANSAS CITY, Mo., April 19, 2011 – Installing solar panels, transforming itself into a zero-landfill facility, and investing in an electric vehicle (EV) charging station are just some of the latest ways Kansas City’s hometown brewery is expressing its commitment to the environment. While the timing of these projects aligns with Earth Day, the practice of sustainability is an everyday event at Boulevard.

“Anyone who knows John McDonald, our founder and president, is aware of his common sense commitment to Mother Nature,” said Jeff Krum, Boulevard’s chief financial officer. “He has a keen sense of the delicate balance of life, and a rural kid’s instinctive affinity for conservation, waste minimization, and environmental preservation.”

Establishing zero-landfill status was the first major objective achieved by Boulevard’s BREW (Brewery Resource Efficiency Workgroup) team. The last trash dumpster was removed from the brewery in January. Now, most “waste” is recycled with local companies (including Ripple Glass, formed by Boulevard employees in 2009), composted, or, in the case of the company’s spent grain, fed to cattle. The little material that remains is used by a local cement manufacturer as an alternative fuel source.

This week, the company will begin to generate some of its own electricity as it completes the installation of an array of solar panels atop its green roof, and will flip the switch on a public EV charging station, just the fifth such port in Greater Kansas City. But the BREW team is already working on new ideas.

“For example, we constantly assess water usage throughout different phases of the brewing process,” said Mike Utz, Boulevard’s Director of Engineering. “Our team recently pinpointed a few key spots where consumption can be materially reduced, so we’re making immediate changes in those areas.”

Boulevard credits its success in matters of environmental responsibility to a philosophy that calls for empowering the people who use the equipment and work in the facility on a daily basis. The company takes pride in its role as a local leader in sustainability, and plans to continue to push the envelope of environmental excellence.

About Boulevard Brewing Company

Boulevard Brewing Company has grown to be the largest specialty brewer in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. The company’s portfolio of year-round and seasonal beers is available in fourteen states, primarily in the Midwest, with selected offerings distributed in an additional six states. For more information about Boulevard, visit http://www.boulevard.com, on Facebook at facebook.com/Boulevard, or on Twitter at twitter.com/Boulevard_Beer.

 
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Posted by on April 20, 2011 in Beer

 

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This speaks for itself…

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Stone started distributing today! That’s all I need to say.

 
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Posted by on April 19, 2011 in Beer

 

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Founders Red Rye P.A.

Sorry some of these posts are so short… I had intended to do write-ups a while ago, but got sidetracked. I thought I had posted the images to the blog, but something happened when uploading from my phone to the site.

The picture doesn’t do one bit of justice to this nectar, but I think Founders beers speak for themselves. The Red Rye P.A. poured a nice light amber. Two fingers of foam fall quickly, leaving a nice heavy lacy along the top of the pint glass. Aroma is light citrus with a slight malty smell.

Although not as heavy as some of their other beers, the Red Rye has a great pale ale flavor with that extra grain punch that’s not overpowering. At 10 bucks a sixer, it won’t be in my fridge all the time, but is definitely worth going back for when looking to take a couple of nicer beers to a dinner party to share with your friends.

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Posted by on March 24, 2011 in Beer

 

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Racer 5

There’s something about Racer 5 that keeps me coming back for more. It could be the price – typically $5 or less at most of the places I shop – or it could be that it’s the kind of IPA that I could drink one after another.

Either way, I’m a big fan of Racer 5. For the price and great citrus taste, without the pine, it’ll probably be my default when looking for a cheap bomber… however, Stone is now in Kansas City, so that could change real soon. R5, you might be taking a back seat to another Cali brewer.

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Posted by on March 24, 2011 in Beer

 

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